BodyTalks Campaign Concept

BodyTalks is an organization focused on creating a safe space for individuals that suffer from body dysmorphia or know someone that does.

The goal is to create a campaign concept that educates the public on this specific mental health issue. In order to correctly inform the public, information was collected and organized from reputable sites.

From this research, each post was designed with the purpose to bring awareness, validation, and encouragement for recovery for everyone.

Brand guidelines were designed to build a cohesive story and feel, designing a simple logo wordmark and symbol that can be used in social media profiles. With a light color palette that exemplifies a safe environment in each post.

Client

BodyTalks (Conceptual)